LOTS OF AFTERPARTIES IN A ROW w/ DEADMAU5
Joel Zimmerman doesn’t like being called a DJ. The dance music phenomenon from Toronto, better known as deadmau5, rolls his eyes at the description which he sees as a hopelessly outdated way of describing what he does. His sets are closer to live performances as he assembles tracks on the fly using cutting edge computer technology including software that he’s helped to write himself.
The most impactful revolutions aren’t planned, plotted or premeditated. They simply happen. There’s also typically an enigmatic figure at the forefront of those aforementioned creative shifts. Canadian native Joel Zimmerman, more commonly known asdeadmau5 (pronounced ‘dead mouse’), didn’t set out to become a groundbreaking electronic artist. He just made some music and it happened to change the game and pop culture as we know it. Isn’t that the best way for it to work though?
Up to this point, his career stands earmarked by a series of firsts and shattered records. At the 54th annual Grammy Awards in 2012, he gave a monumental performance as part of the prestigious ceremony’s first-ever telecast celebrating electronic music. He’s also the first electronic artist in history to grace the cover of Rolling Stone. His sold out show at Toronto’s Rogers Centre, documented on the MEOWINGTONS HAX 2k11 DVD, and London’s Earl’s Court, documented on the deadmau5 live @ earl’s court DVD, made him the first Canadian artist as well as the first electronic artist to headline both venues.
In some fashion, everything has led up to > album title goes here < for deadmau5. He’s dropped three critically acclaimed albums: 4_4=12, For Lack Of A Better Name and Random Album Titleand seen international chart success with singles ‘Sofi Needs A Ladder,’ ‘Ghosts ‘n’ Stuff’ and ‘I Remember.’ In addition, he’s notched multiple JUNO Awards and received three Grammy Award nominations. He also performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music. His fan base speaks the loudest though. He’s garnered over 6.5 million fans on his Facebook page and over 1.3 million followers on Twitter. Plus, deadmau5 remains an impressive concert draw, headlining the biggest festivals in North America Lollapalooza, Outside Lands, Sonar, Virgin Mobile FreeFest, Ultra Music Festival and Electric Daisy Carnival. He was the first Canadian and electronic artist to sell out Rogers Centre in Toronto. If that’s not enough, he broke a record held by Rage Against the Machine for most consecutive shows at the Roseland Ballroom in NYC with a staggering six nights at the iconic venue. He adorned the cover of Rolling Stone’s summer double issue in 2012, another first for an EDM artist. With his cat Meowingtons gracing the artwork for > album title goes here < the music sits firmly entrenched in the deadmau5 universe. It’s open and otherworldly and welcoming of all genres, species, etc. Ray Bradbury would be proud.
Feed Me sprung into the public eye with an 12′ signed to Deadmau5’s label Mau5trap, making him the first external artist to feature on the imprint. With releases ‘The Spell’ and ‘Raw Chicken’, the hard-hitting electro combined with his trademark wide grin caught the eyes and ears of DJs around the world. An additional release with Noisia’s label ‘Division’ saw the repertoire – and the hype – grow.
Jon Gooch ventured into the unforgiving genre of house, and the creature, fondly known of as Feed Me was born.
‘Joining the wundurful weeeerld of housse muzik. Hellews.’ were his first words only just over 12 months ago, and now with an album in the works, his frantic productions are making more noise than ever. Feed Me has been chopping and injecting huge sound into a whole basket full of pop tracks with his remixes; namely Muse, Wale & Lady Gaga, Timbaland, Nero, Chase & Status and Gorillaz. Set to release his first EP on his very own label ‘Big Mouth’ and lining up this year with a flurry of support slots with Deadmau5, the sharp-teethed monster is coming of age, and looking to make a bignoise in 2011.