EDC and Electric Zoo Expand to Mexico City in 2014
December 19th, 2013MASS EDMC STAFF
Next year, two of America’s most well-known festivals will expand to international territory, as Electric Zoo and Electric Daisy Carnival making the move to Mexico in the spring.
Mexico’s festival season is already ramping up to have an explosive start as the New Year kicks off. Popular US festival Lights All Night announced a New Year’s Eve date in Mexico City as an addition to their annual Dallas festival. Then on January 3rd to 14th the ten-day massive BPM Festival takes place on the beaches of Playa del Carmen. The festival has been growing steadily since it debuted in 2008, and the 2014 line-up promises over 150 acts and non-stop entertainment; last year’s festival attracted a crowd of over 35,000. These numbers are even more impressive when you consider BPM’s humble origins as an industry convention that quickly evolved to become the premiere Mexican electronic dance music festival in six short years.
Dance music’s presence in pop music doesn’t seem to be fading away anytime soon, and Mexico is embracing the genre now more than ever. We’ve seen how a festival can seriously reinvigorate a city’s economy; this year’s EDC Vegas festival brought in a staggering $278 million in revenue for Clark County, Nevada in a single weekend alone. It’s not surprising then, that the lucrative side of putting on festivals in Mexico is becoming too large for organizers and promoters to ignore. One of the country’s biggest industries is tourism and bringing these two reputable festivals there can only further bolster the local economy; these festivals can not only bring serious revenue to the country, but also employment for citizens as organizers recruit staff members for each event.
Alive Entertainment, the company responsible for bringing Lights All Night and other EDM events to Mexico, confirmed the EZoo dates for May 3rd and 4th, while Insomniac has confirmed that EDC Mexico will take place March 15th and 16th at Autódromo Hermanos Rodríguez, the city’s government-owned race track that has previously hosted festivals such as the Corona Capitol Festival (the map of which may hint at possible EDC stage locations). Though there are few confirmed details about EDC, the grounds are certainly large enough to house multiple stages – the track itself is a 2+ mile circuit located in the grounds of Mexico’s 1968 Olympic Park. EDC is no stranger to expansion – the festival already takes place in New York, Puerto Rico, London, and Orlando; the festival brand has becoming something of a franchise over the years and the familiarity of the EDC name will undoubtedly be a big draw in the Mexican festival market.
Electric Zoo’s move could be seen as more of a test run to see how the festival would be received outside the US. Given the tragic overdoses that cut the festival short last year, attendance for the yet-to-be-announced New York dates may be down from previous years. Despite a ringing endorsement from Mayor Bloomberg, possible newcomers to the festival may be more hesitant to attend given the negative attention the festival received last year. Made Event obviously made the best decision in cancelling the final day of the festival in the interest of public safety, and should the Mexican and American dates go more smoothly in 2014, it could help the festival’s public image recover.
It seems a trend has been set. With this announcement it’ll be interesting to see if other major festivals will make the jump south of the border as the New Year kicks off and Mexico’s festival season hits the ground running.
Electric Zoo Mexico
Note: ticket information TBA; more information added as known.
Written by contributor Steve Cahill.